Managed Partner Marketing

 The channel is perfectly set up for ABM; it is complex, but so is good account based marketing. It is simply a case of knowing what you are doing. Specific channel programmes need to be created which are supported and affordable in field by Partners, and leverage the proposition that Channel Partners bring, to solve additional challenges within the target audiences.

Working with an agency who specialises in account based marketing through the channel provides any struggling vendor with the expertise to put their product or service in front of key decision makers at targeted accounts, who are currently ‘in market’ for a similar product.