Channel marketing has not changed in decades and we see plenty of clients who have little visibility into their channel marketing spend ROI and channel partners who lack sophisticated marketing skill. We believe in the power of channel partners and the opportunities which good marketing in the channel can deliver to both vendors and their business partners alike.
A good channel marketing programme or campaign is well-planned, undersood in terms of likely outcomes, executed with excellence and is fully reported on. Our channel marketing programmes are all of these. We take a fully managed approach but we bring partners along with us. We do they heavy lifting, they do the leanring and we act as effective and diplomatic go-between between vendor and partner to make the MDF stretch further and to get partners on the path to self sufficient, excellent marketing.
We have a proven track-record in delivering excellent channel campaigns, globally for some of the top tech vendors in the world. If you would like to find out more about how you can power up your channel, contact us and we can discuss how we could help.
Using our extensive experience in Partner Marketing, we have created this guide which explains some of the subtleties and distinctions which comes with marketing through the channel.
DownloadSherpa's golden rules on leveraging and maximising MDF through end-to-end marketing
DownloadYour Marketing efforts are dependent on knowing your prospects needs and the journey that they are on. Get greater insight into that journey here.
DownloadWhat makes account based marketing successful? Find out in our Summary Report: 5 Key Success Factors in Account Based Marketing.
DownloadTake the guesswork out of building your ABM MarTech Stack. Read some of our best advice in our eBook, MarTech Made Easy
DownloadTo discuss your marketing ideas and how Sherpa can help you transform your marketing with our services, please contact us via the form.
Or call us on 01234 964000
Sherpa Marketing Ltd
1 Hammond Road Bedford
MK41 0UD
(+44) 01234 964000
letschat@thesherpagroup.com
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